More than a Satisfied Customer

Managing Customer Relationships

Overview

When you have invested in gaining a customer it is common sense to then keep them and look after them. This programme helps people do just that.

It clearly demonstrates the advantages of building a customer relationship as opposed to dealing with a one off transaction, and  gives you the skills, approaches and tools to do it.

Who will benefit?

This programme is suitable for anybody that holds a sales or customer service role either face to face or over the telephone in a business where customers receive ongoing service as opposed to a one off transaction.

Your Investment

This programme provides 12 months learning and customer service development support, including:

  • Pre workshop learning
  • 1 day interactive workshop, including lunch and refreshments
  • 12 months access to Illuminate Development’s online learning forums, including additional learning materials and ongoing support from Illuminate’s programme tutors.

The cost of this programme is just £250 + VAT per person.

If you want us to run one of our courses for your company or department at your offices we can do this, and you will be able to invest less for the same great results.

Course Availability

Date Days Location Price Attendees  
We currently do not have any scheduled dates for this programme. If you are interested in booking a place for this course please contact us on 0870 4711550

Programme content

The programme covers a range of sales knowledge and skills. Upon completion of the programme, you will be able to:

  • Effectively contract with customers to set expectations and promises
  • Ensure the customer is receiving the right services and products based on their needs
  • Fully understand the value of the customer to your business
  • Recognise how to segment your customers for greatest reward
  • Maintain an ongoing dialogue with all your customers to stay in touch
  • Use tools and techniques to effectively deal with any customer issue
  • Maintain customer records to be able to proactively recommend future business
  • Increase customer retention and opportunity to cross sell
     
Customer Zone
Working with Neil was a pleasure, he quickly grasped the key objective of the project and delivered a high quality training solution for a number of colleagues across our Wealth Division. He showed commitment to the project and ensured that he met the tight timescales without any adverse impacts to the standard of the material. Thanks for all your hard work